Rel connects everything from ad spend to inventory to listing quality into one clear picture, and extends that same attention to every aspect of every ASIN, every day.
Amazon alone offers you about 160 separate data sources1, and that's before the dozen other places your numbers live. The one lever you can actually pull on rank goes untouched, and every tool you own shows you data without ever acting on it.
114 report types, 15 hourly advertising streams, GraphQL datasets, event-level tables in Marketing Cloud. Performance sits in one tool, inventory in another, copy scores nowhere. With no single view, the connections between them go unmade, and decisions get made on a fraction of the picture.
Sales velocity and conversion rate matter, but they're all anchored on query relevance: how well your copy matches what a shopper actually searches. It's the one input you fully control, and most sellers set it once and hope.
Helium 10 and Jungle Scout surface metrics. Someone on your team still has to interpret every one and make every change by hand.
1Counted against Amazon's published API documentation, August 2026, and still growing.
Rel is pre-release and shipping fast. Here's what it already does today. Six surfaces, one agent across all of them.
Rel reads your performance alongside inventory, orders, and copy scores. Then it cross-references that against outside signals like market trends, Amazon-wide changes, and regional disruptions. When a number moves, you learn whether it's you, the market, or a storm two states over.
Performance · inventory · copy · external signalsRel surfaces the competitors that actually matter, scores them against your catalog, and recommends where to push and where to defend. Continuously, not in a one-off report you run and forget.
Surfaced, scored, and ranked automatically| Competitor | Price | Threat |
|---|---|---|
| AcoustaPro Buds X2 | $49 | High |
| SonicFit Air | $54 | Rising |
| EchoWave Mini | $39 | Low |
Your title, bullets, and description decide how relevant Amazon thinks you are, and where you rank. Copy Opt writes new copy and scores it against the search terms that matter most for that ASIN. Tune one ASIN by hand, or let Rel run it automatically across your entire portfolio.
Manual per-ASIN, or automated portfolio-wide| Search term | Relevance | Gap |
|---|---|---|
| wireless bluetooth earbuds | 87% | Missing in title |
| noise cancelling earbuds | 79% | Bullet only |
| earbuds with charging case | 74% | In title |
| true wireless earbuds | 68% | Not in copy |
The Console reads your whole account at once, across every profile, with hourly and placement data built in. Day & hour shows where money leaks intraday. Placements tells you which multipliers earn their keep. pEff makes placement-effective bids legible at cohort scale, and Reach counts the real people behind the impressions. When Rel proposes a bid change, it executes it and logs it.
Console · Day & hour · Placements · pEff bids · Reach| Campaign | ACOS | Placement |
|---|---|---|
| Alpha · broad | 41% | TOS +60% overpaying |
| Alpha · exact | 19% | Earning its keep |
| Brand defense | 12% | ROS underbid |
Rel resolves the search terms that matter for each ASIN, tracks them across the whole catalog, and hands them straight to Copy Opt and your campaigns. Discovery to copy to bids in one pass, with no exports or spreadsheets in between.
Discovery → copy → campaigns, one pass| Keyword | Volume | Coverage |
|---|---|---|
| wireless bluetooth earbuds | 248k | Copy + campaign |
| earbuds for small ears | 61k | Campaign only |
| sweatproof earbuds running | 44k | Not covered |
| earbuds with mic for calls | 39k | Copy only |
Rel watches performance, inventory, and orders for anomalies, opens an investigation, runs it down, and publishes the finding with a diagnosis. You work a review queue, not a dashboard. Standing authorizations let it re-run an analysis on its own when a threshold trips.
Investigations · anomalies · standing authorizations| Finding | ASIN | Status |
|---|---|---|
| Buy Box share fell 22% in 48h | B0123… | Needs review |
| Southeast units −12% · hurricane | All | Published |
| CPC +34% on brand terms | B0456… | Investigating |
FBA stock levels, health flags, and restock trends by SKU, and where your orders ship, by region across the US and worldwide.
Amazon Marketing Cloud analyses run from inside Rel, and an infinite canvas where Rel proposes work, runs it, and lays out the results.
The category leaders compete on depth of data. Rel competes on a unified view of your whole business, and an agent that acts on it.
| Rel.ai | Helium 10 | Jungle Scout | |
|---|---|---|---|
| Unifies performance, inventory & copy data | ● | ○ | ○ |
| Cross-references external market & regional signals | ● | ○ | ○ |
| AI copy optimization (generate & score) | ● | ◐ | ◐ |
| Automated, portfolio-wide execution | ● | ○ | ○ |
| Continuous competitor intelligence | ● | ◐ | ◐ |
| Ads console with hourly & placement data | ● | ◐ | ○ |
| Anomaly investigations with a diagnosis | ● | ○ | ○ |
| An agent that acts, not just reports | ● | ○ | ○ |
| Enterprise onboarding + CSM | ● | ● | ● |
A guided look at how the agent reasons across your business and turns scattered signals into action, including a preview of what's coming. Two minutes, no signup.
We built Rel because running a 7-figure Amazon business shouldn't mean stitching together five tools and a six-figure agency. Our team has spent years inside the Amazon ecosystem, and we're putting that expertise into an agent that works the way an operator does.
Amazon's suggested bids maximize their revenue, not yours. Understanding the auction is step one to taking control.
Read →Most sellers treat search terms as a flat list. The funnel reveals which drive discovery vs. conversion, and how to bid.
Read →Blended ACoS hides which campaigns actually drive incremental sales. Here's how to separate signal from noise.
Read →Indicative tiers. Final pricing confirmed during your demo.
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