Rel.ai

Explore Rel, the intelligence layer for your Amazon business. This walkthrough uses sample data and includes previews of upcoming workflows.

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Built by Amazon Ads veterans Encrypted — no credential storage SOC 2 in progress

Workflow preview · Sample data

Morning Briefing

Preview of a scheduled briefing, shown with sample portfolio data

Good morning. Here's your weekly portfolio summary.

$14,200 Weekly Spend +8% WoW
4.2x Portfolio ROAS Above target
312K Impressions +12% WoW
$3.82 Avg CPC Flat

12 active campaigns across 3 portfolios. Overall trajectory is strong, but I flagged a few things below.

3 campaigns need your attention

  • Campaign Alpha ACOS rose 18% this week. Two broad match ad groups are pulling the average up. I have bid adjustments ready.
  • Summer Promo DSP Frequency cap hit on 2 audiences. Recommend rotating creatives or expanding targeting.
  • Brand Defense A new competitor is bidding on your exact brand terms. CPC up 34% in 48 hours.

Workflow preview · Sample data

Campaign Architecture

Describe what you're launching. Rel builds the campaign structure.

I'm launching a new product — wireless earbuds. Can you set up campaigns?

I'll create a 3-campaign architecture for launch.

  • Exact Match — proven converting terms
  • Broad Discovery — new keyword research
  • Product Defense — protect your ASIN

What launch strategy do you prefer?

Aggressive launch Conservative test Balanced

Create 3 campaigns with 47 keywords

Approve✓ Modify Dismiss

Deep Dive Analysis

Point Rel at any ASIN and get placement-level intelligence in seconds

Deep dive on B0123456789. Where are we leaving money on the table?

Placement breakdown

  • Top of Search — 11.4% CVR, 30% of spend
  • Rest of Search — 2.1% CVR, 45% of spend
  • Product Pages — 3.8% CVR, 25% of spend

TOS converts 5x better but only gets 30% of spend.

Reallocating budget from ROS to TOS could save ~$2,100/mo in wasted spend.

3 optimizations ready

✓ Increase TOS placement bid modifier +60%
✓ Reduce ROS bid modifier -40%
✓ Reallocate $800 daily budget to TOS campaigns
Approve All✓ Review Each

Copy Opt

Rel finds the search terms your listing is missing and hands off to optimize

How's the listing copy for B0123456789?

Search term relevance analysis

I analyzed your title, bullets, and description against the top 200 search terms converting for this ASIN. Several high-volume terms are missing or buried.

Search Term Relevance Gap
wireless bluetooth earbuds 87% Missing from title
noise cancelling earbuds 79% Bullet only
earbuds with charging case 74% In title
true wireless earbuds 68% Not in copy
bluetooth 5.0 earbuds 61% Description only

Your title is missing 3 high-volume terms.

I'm handing this off to Copy Opt for a full title rewrite recommendation — ranked by search volume and semantic coverage.

Open Copy Opt

Let's go✓